Advice for speakers and presenters – 7 ways to turn a free gig into a financial windfall

You’ve been asked to speak for an audience. However, the event organizer or meeting planner tells you they can’t pay you. Your heart sinks knowing that speaking for free will cost you in the long run. You think of all the expenses you’ll incur  gas, parking, photocopying materials, babysitter  and speaking for free means you won’t be reimbursed for these incidental costs.Although a free gig can eat into your bottom line, you don’t need to refuse it altogether. If you’re still building your expertise, free gigs can help you to refine your message and try out new concepts on an eager audience.

The only way you can make money if you’re speaking for free, is to sell something. You just have to. Otherwise, known as back of the room (BOR) sales, here are some tips for ensuring that you rake in the cash even if you’re speaking for free.