Say It With Charts: The Executive's Guide to Visual Communication

Gene Zelazny

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EAN:978-0071369978
Format: Hardcover
Publisher: McGraw-Hill Professional
Published in: United States
Published: February 2001

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This is today's most comprehensive, up-to-date business presentation guidebook. It provides easy-to-follow tools and strategies for creating powerful, interactive business presentations. As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message.

 

"Say It With Charts, 4th Edition", walks you through the entire visual presentation process and shows you - step-by-step - how to create compelling, memorable presentations.

 

"Say It With Charts, 4th Edition", reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals.

 

Look to this comprehensive presentation encyclopedia for information on: how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each; hands-on recommendations on lettering size, color choice, appropriate chart types, and more; and, techniques for producing dramatic e-Visuals using animation, scanned images, sound, video, and links to pertinent websites.

 

'Say It With Charts, 4th Edition", shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations - holding your audience's attention as you communicate exactly what you want, with no confusion.

 

Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: commandments for designing successful onscreen visuals; techniques for conveying your messages using visuals and visual metaphors; how to decide when to use a chart - and know when a chart could work against you; graphic representations of ineffective, counter-productive charts - with examples of how they could be improved; time- and money-saving methods to make one presentation template serve multiple audiences; and, hands-on practice projects and exercises to help you grasp each important concept.  Over the years, "Say It With Charts" has become the standard guidebook for executives, sales managers, management consultants - all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe.

 


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