Simon
Sinek has a simple but
powerful model for
inspirational leadership
all starting with a
golden circle and the
question "Why?" His
examples include Apple,
Martin Luther King, and
the Wright brothers ...
“If you
hire people just because
they can do a job,
they’ll work for your
money. But if you hire
people who believe what
you believe, they’ll
work for you with blood
and sweat and tears.”
“People
don’t buy what you do;
people buy why you do
it.”
“[Martin
Luther King, Jr.] gave
the ‘I have a dream’
speech, not the ‘I have
a plan’ speech.”
