Improve Your Public Speaking -
4 Tips for Using Evidence
Many tools can be implemented for success in
delivering your speech, whether you are giving a speech to a
public audience, talking with members of a company board
meeting, or simply offering a sales presentation. Such tools
comprise explaining detailed examples, designing statistical
charts, in addition to providing influencing testimony. Below,
we will add another public speaking skill to the list and
explain four special tips for using “evidence” in a influential
speech.
-
Use Evidence
From Genuine Sources: There
is a good deal of research to show that listeners find
evidence from competent, credible sources more influential
than evidence from less qualified sources. In particular,
listeners are doubtful of evidence from sources that appear
to be prejudiced or self-interested.
In assessing the current state of airline safety,
for instance, they are more likely to be influenced by testimony
from impartial aviation experts than by statements from the
president of American Airlines. In judging the conflict between
a corporation and the union striking against it, they will
typically be leery of statistics offered by either side. If you
wish to be persuasive particularly to careful listeners - you
should put your faith in evidence from objective, non-partisan
sources.
-
Spell Out The
Point of Your Evidence: When
speaking to influence, you use evidence to prove a point.
Yet you would be surprised how many novice speakers present
their evidence devoid of making clear the point it is
supposed to prove. A number of studies have shown that you
cannot count on listeners to draw, on their own, the
conclusion you want them to reach. When using evidence,
ensure listeners understand the point you are trying to
make.
-
Use Exact
Evidence: No
matter what kind of evidence you employ - statistics,
examples, or testimony - it will be more influential if you
state it in exact rather than general terms.
-
Use Novel
Evidence: Evidence
is more likely to be persuasive if it is new to the
audience. You will gain little by mentioning facts and
figures that are already famous to your listeners. If those
facts and figures have not persuaded your listeners already,
they will not do so now. You must surpass what the audience
already knows and present striking new evidence that will
get them to say, “Hmmm, I didn’t know that. Maybe I should
rethink the issue.” Finding such evidence is not always
simple. It typically requires hard digging and resourceful
research, but the rewards can be well worth the effort.
Discover the Art of Conversation
It may be a cliché, but it is nevertheless true
that the key to successful conversation is good listening - this
is what makes other people enjoy talking to you. But good
listening isn’t only about asking related questions. The
constant non-verbal signals of your interest are in fact more
vital than your infrequent verbal queries, however well phrased.
The best way to send the right signals is, of
course, genuinely to listen, blocking out your own thoughts and
focusing on what your companion is telling you. If you do this,
you’ll impulsively offer the body language that a good listener
does: you’ll look at your companion; you’ll naturally verge on
them and angle your head slightly to one side so as to hear them
better. You won’t fidget or fiddle; your body will remain still
and attentive, except for any slight matching of posture or
gesture.
For extra impact, you can also ‘raise the volume’
on your body language signs of attentiveness. Humans are
biologically programmed to feel good when they get a reaction
from someone else, so the more feedback you give to someone who
is talking, the more appreciated they’ll feel. Begin by angling
your body toward the person who’s talking and you will be
offering a nonverbal invitation to speak.
From Selfhelpzone
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